This month, Microsoft Advertising unveiled a number of new product features, one of which was an increase in the audience targeting possibilities available in the Microsoft Advertising Editor.
Microsoft Advertising Editor now offers audience targeting on a worldwide scale.
Microsoft has released auto-generated assets for responsive search advertising
Text advertising can now include logos, thanks to new logo extensions.
Included in the most recent Microsoft advertising product roundup are several significant upgrades.
The most important of them is the global rollout of Microsoft Advertising Editor’s audience features.
Microsoft is also releasing changes to advertiser identity verification and extending support for its advertising customers to new regions.
Synopsis of the New Features.
Editor Now Offers Audiences for Every Market.
One of the biggest enhancements is that Microsoft Advertising Editor now offers audience targeting on a global scale.
As a result, marketers are able to modify audience associations in bulk for remarketing, customer match, in-market audiences, dynamic remarketing, comparable audiences, and bespoke combination lists.
Previously, the Microsoft Advertising web interface was required for audience creation and management.
Additionally, Microsoft said that in-market audiences would now be available in more EMEA, APAC, and LATAM areas.
Changes to Search Ads That Are Responsive
Auto-generated assets for Microsoft Advertising’s responsive search advertisements (RSA) are now completely available.
Together with their own assets, advertisers can now serve automatically created ones. Advertisers who activate auto-generated assets have reportedly seen increases in click-through rates of 8.3% and click-share rates of 9.4% as a result of this functionality.
Another change is that advertisers can now clone pre-existing RSAs to create multimedia advertising.
Completed logo extensions
Microsoft recently unveiled Logo Extensions, a new type of advertisement that lets marketers place their logo in text advertising to boost brand awareness.
This format can be linked at the account, campaign, or ad group level and is compatible with other ad extensions.
Fresh Customer Data Platform Integrations
Microsoft revealed new Customer Match interfaces with Hightouch and Zapier in the area of audience targeting.
As a result, uploading first-party data for tailored advertising is simpler for advertisers.
To sum up,
With the introduction of audience targeting in Editor, managing advertising will be more flexible, and there are more possibilities to optimize and improve their ads thanks to auto-generated assets for RSAs and logo extensions.
While introducing these new features, advertisers should keep an eye on performance and do A/B testing to determine the most effective strategies.
