Online businesses often miss tremendous opportunities since they ignore keywords with low search volumes. Here are why these keywords should be targeted and how to do so.
Online businesses often ignore keywords with zero search volume, as they believe no one is looking for them.
Although search volume is low, online businesses with saturated markets can target these keywords to dominate the search space.
What are Zero Search Volume Keywords?
Zero search volume keywords refer to hyper-focused long-tail queries that cannot provide search history data or have low search volumes.
These queries are often more specific than keywords with high search volumes, usually longer.
There are hundreds of thousands of searches for the keyword link-building.
The competition becomes lighter if you narrow your search term (i.e. get more specific with your query).
The query “link building for beauty Salon” is not a popular search term. However, it’s something that an SEO or marketing professional might ask when searching for link building services.
What is the variation between long tail and zero search volume keywords?
Search volume keywords of zero are the same as long-tail queries. These usually include at least four words.
These queries can be phrased in many ways. Each question can be expressed in many different ways. However, they all have significant search volumes.
Consider the above example. If you need to create links for a beauty salon client, users can search for the same question using different variations such as “how do I link build for beauty salon” or “build links to beauty salon”.
Each of these versions are basically different versions of the same question. However, they may each have a deficient search volume. They may be combined and have significant search volumes.
Optimizing should be done with the user’s search intention in mind.
Optimizing for one variant of the user’s question (and answer) will result in your webpage appearing in search engine results pages (SERP) for other users
Each of these versions are basically different versions of the same question. However, they may each have a deficient search volume. They may be combined and have significant search volumes.
Optimizing should be done with the user’s search intention in mind.
Optimizing for one variant of the user’s question (and answer) will result in your webpage appearing in search engine results pages (SERP) for other users
Do You Trust Keyword Planners?
You can, however, to a certain extent.
These tools may have different search volumes, as you might notice.
This is because keyword tools base their search volume estimates on the information they have access to.
For example, one tool might show that a keyword has a search volume between 2,900 and 9,900. Another mechanism could show the keyword with a 9,900 search volume.
Keyword tools also don’t catch low-volume keywords very well.
This could be because tools require a certain amount of data before registering a keyword in their database.
Because they have low search volumes, these keywords are often overlooked.
What can we do then?
We don’t have to take keyword planners at face value. Instead, we can use them for guidance.
These tools can help you find new keywords. However, it is important to continue your research to determine if these keywords will help you reach your SEO goals.
The Benefits of Targeting Zero Search Volume Keywords Less Competition
Many SEO professionals ignore zero volume keywords, believing that no one is looking for them.
Now you have the edge over competitors, as they don’t target these keywords.
There is less competition for keywords, meaning there is a greater chance of ranking for that term with original, thoughtful, and optimized content.
Target the Right Audience
Hyper-focused keywords with zero volume are often hyper-focused. This means that they are highly relevant to your target audience.
These questions are often not answered with thoughtful, unique content.
Your site may be the first to answer and rank these queries. Ideally, you will become an authority on this subject.
Eventhough there are no statistics on how many people search these keywords, it is possible to get an idea of their searches based on the landing page indexed by Google as well as the query.
Additional competitor research may also be useful to show information that is not in the already published content but could still be relevant to the searcher.
Although you might not be able to get thousands of customers, there are some highly qualified customers who may be willing to convert.
Traffic
You may consider changing your SEO strategy to zero-volume keywords if your business ranks highly for high-volume keyword phrases.
Consider all the potential customers you might not have reached yet. 15% Of all queries on Google, none have ever been asked.
This could mean that you may be losing as much as 15% of your traffic potential!
Consider also targeting a keyword with low or no search volume. If this is the case, users who click through will most likely be searching long-tail keywords that aren’t being targeted by other businesses.
This allows you to get more organic clicks from long tail queries than if you were targeting larger volumes.
How to Identify the Best Zero Search Volume Keywords Keyword Research
Knowing what people are looking for is the first step in finding the right keywords.
You need to conduct keyword research to find out what keywords people use to search for your website, products or services.
You should look for long-tail, precise keywords. These keywords are less popular and have lower search volumes, but they can still be easily controlled with the right content.
These are a few ways you can find long-tail keywords.
The SERP also has a “people also ask” section that displays related queries.
This tool will help you to brainstorm other topics that may relate to your main question.
You can search for it in both desktop and mobile searches, so you’ll be able to find good long-tail keywords.
Google Auto-complete is another great way to find additional keywords. The keyword scanner browser extension is available for free. It displays suggested keywords as well as their search volumes.
After you have typed a few letters in the search bar, autocomplete suggestions will appear based on what others are searching for.
Understanding Relevance
You search for relevance when you search for something. You want to find the most relevant results to your query.
However, you won’t have any data if you are targeting zero search volume keywords.
How can you tell if they are relevant?
This is where you can bring your own experiences.
Knowing the target phrase can help you understand its usage and search terms. This will allow you to determine if it is relevant for your business.
Search for keywords in forums, social media, and on the SERPs.
Chance’s are, someone has already asked questions about your topic.
To see what people are searching on forums and social media, you can use tools such as Semrush and Moz.
Similar Keywords
The more people who search for similar terms, the better.
This means that the keyword and its variations will be favored.
Search Google for the primary keyword to find similar keywords.
You can search for new keywords using Google results showing similar topics.
Google also suggests related searches often when you type a query in its search bar. So, try ordering your main keyword into Google to see what suggestions pop up.
Methods to Drive Traffic with Zero Search Volume Keywords Aim for a Wide Range of Terms
To capture the intent of all browsers who visit your site, you should use various terms.
Do you remember the query for a beauty salon? Similar to the beauty salon query example, someone searching for “link building services” will likely be looking for a specific service, not general SEO services.
You can effectively target more traffic by adding relevant keywords to your strategy.
If you are targeting “link-building services,” there’s a good chance that people will search for “why link building,” “link building benefits,” and “link building strategies.”
These terms might not have as much search volume but can still be helpful when included in your strategy.
Get a Discount on Keywords
Keywords that are used to buy keywords include “best,” “top,” and “vs.”
These keywords are targeted at buyers. These keywords are often less popular because they are more specific.
To sell a product or service, knowing which keywords people search for is essential. This information can be used to increase sales conversions.
These keywords will help you target people searching for your product or services.
These phrases can help you reach potential customers who haven’t yet begun researching but will soon be searching for information about your product.
You can easily see what the public is searching for by looking at the search results on Google and Bing (or any other search engine).
These search results display the most searched terms related to your industry, products, or services.
Use Relevant Keywords to Get
Your SEO strategy is built on keywords.
To help your business achieve its goals, you must select relevant keywords.
Target phrases commonly searched by potential customers and relevant to your niche. Next, consider the problems that your product/service solves. Then search for these terms.
This may seem obvious, but it is important to mention because getting lost in trying to rank for all keywords is easy.
To build awareness in a new niche, use low-volume keywords
Targeting high-volume keywords are tempting when you start with a niche. This will help you get more traffic.
If you lack authority and quality content, you won’t be able to convert them into paying customers.
Instead, focus on zero-volume keywords that are industry specific.
This will help you build trust with customers looking for something new.
Once you have enough content related to your keyword, it will rank on page 1 in Google search results.
Potential consumers will be more likely to trust you if they search for something new in their industry but aren’t sure where to start.
The absence of low-volume keywords can significantly affect your site’s rankings and organic traffic.
You can target new audiences by learning how to use keywords to your advantage.
