Which landing page builder is best for you? These are the top 7 options based on your goals and budget.
It is crucial to create measurable leads to drive sales.
But you cannot drive sales if your landing pages don’t convert.
Landing pages are crucial in optimizing campaign performance by segmenting, iterating, and optimizing the user experience.
These are seven top landing page builders, each worth a look.
1. Unbounce - The Best CRO Tool
Unbounce is a leader in optimizing Traffic.
Many features are focused on optimizing conversion rates. There are over 100 and 25 premade responsive templates.
Unbounce makes it easy to set up multiple landing page variations to measure performance.
Smart Traffic, an AI-powered feature that Unbounce provides, is one of its most powerful features.
Intelligent Traffic uses dynamic visitor attributes to redirect Traffic towards the most conversion-friendly landing page variant.
The algorithm considers several factors such as device type, user location, and demographics.
Unbounce offers opt-in email popups as well as sticky banners that encourage users to send an email to connect to their preferred email platform.
Dynamic text replacement is another helpful feature if you have paid Traffic.
Dynamic Text Replacement Rotates the text on landing pages to create a customized user experience for users who have access to paid media.
More than 15,000 businesses use Unbounce
Pros:
- Drag and drop is easy to use.
- SEM campaigns can be replaced dynamically with text.
- AI technology powers more than 125 templates
Cons:
- There is no option to add custom classes for CTA buttons.
- Only premium plans offer integrations and redirects.
- Higher learning curve than the rest.
2. Clickfunnels - The Best for Driving Sales Leads
ClickFunnels is focused on the complete funnel experience via segmented landing page experiences.
With Clickfunnels, you can create landing pages focused on upselling, cross selling, and down trading.
ClickFunnels’ primary distinction is its number of premade landing page funnels and sales-focused features. It also offers training for marketers.
Russell Brunson is a highly experienced direct response marketer who founded ClickFunnels. Russell designed a highly customizable landing page builder that is easy to use and can help you drive sales leads.
ClickFunnels has some of the most impressive features:
- Membership Funnels.
- Webinar Funnels.
- Look at these funnels.
There are many other options.
Pros:
- This product is designed to generate, nurture, and close leads.
- Many pre-built funnel systems.
- Top-tier marketers offer free and paid training.
Cons:
- It offers fewer customization options than competitors for landing pages.
- For small businesses, building unlimited funnels will cost a sizeable monthly fee.
3. Wix - Best for Beginners
Millions around the world use Wix for a good reason.
It is simple to build stunning websites and landing pages with the Wix platform.
Wix has the lowest learning curve due to its intuitive drag-and-drop user interface.
Wix’s best feature is its free pricing, making it an affordable option for those just starting.
Wix integrates with more than 50 payment options.
You can also create landing pages for e-commerce if you’re focused on ecommerce to promote special deals and show off new products.
Wix also offers heatmaps that help optimize user experience for increased conversion rates.
Pros:
- Get started for free
- There are many pre-built templates.
- There are many integration options.
Cons:
- You have limited control over more advanced options.
- Advertisements for the Free Option
- If you do not upgrade, your domain name will be non-brandable.
4. Convert Kit - The Best for Driving Email Signups
Convert Kit provides robust email journeys and its landing page creator is world-class.
It is easy to get started.
Templates can be customized to your liking and are visually stunning.
Convertkit also offers thousands of images due to a partnership with Unsplash.
Convertkit’s main selling point is its seamless integration with third-party software.
Segmentation tagging is also a way to personalize messages and increase conversion rates.
Pros:
- Get started for free
- Free access to thousands of images
- There are many integration options.
Cons:
- A/B Testing is restricted.
- Analytics can be more detailed.
5. Divi - Best for WordPress
Divi is a WordPress theme. It is easy to create a landing page. Elegant Themes created the Divi page builder.
Divi provides an extensive library of high-quality templates and powerful content editing tools. There is also a plugin. Divi Leads a split-testing optimization tool.
It is crucial to create landing pages, but iterative testing can increase your chances of success.
Groove recently conducted a test that increased conversions by 100% on landing pages.
Divi Leads makes it easy to create and test your designs.
Pros:
- High-quality templates.
- Flexible pricing options.
- Split testing is possible.
Cons:
- Divi is a complex platform with many features.
- Limited support
6. Instapage - Best For Agencies
Instapage is similar in design to Unbounce and offers highly customizable features for creating landing pages.
It also offers 80 high-quality templates.
The drag-and-drop landing pages builder is powerful and allows you to create a landing page from scratch, or modify one of the eighty templates.
- A form builder.
- Widgets that can be customized
- There are many integration options.
Instapage offers a useful feature called Instablocks.
Instablocks allows you to create reusable landing pages assets that can be imported into any of your existing landing pages.
Instablocks is a great option for agencies that have to create multiple landing pages.
Heat maps and A/B testing can also help optimize conversion rates.
Pros:
- Reusable pages.
- Built-in heatmaps.
- A/B testing.
Cons:
- Visitors are subject to restrictions
- Limited reporting is possible
7. Kickofflabs – Best for Promotional Pushes
Kickofflabs is a great place to promote landing pages.
Promoting contests on landing pages can significantly increase your conversion rate.
Conversion rates for contest CTAs are 3.73% higher than other CTAs.
Kicklabs can also set up viral sweepstakes and product launches with minimal effort.
Kickofflabs offers you the option to control the following:
- Pre-launch waitlist.
- Giveaways for bonus entries
- Leaderboard giveaways.
There are many other options.
It is easy to use the landing page builder and set up promotions with little or no effort.
You can also use the SMS option at Kickoff Labs to reach people offline with giveaways.
Pros:
- SMS Integration Option
- There are many contest options.
- Pre-launch waitlist.
Cons:
- Higher trafficked websites can be more expensive.
- There are limited templates options.
