Now, you can transfer Google Ads Performance Max campaigns into Microsoft Advertising. Here’s how to do it.
Microsoft Advertising is rolling out an enhancement to it’s Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
Microsoft is launching an import feature for Performance Max campaigns that use the Merchant Center. Microsoft is importing the campaign as Smart Shopping Campaigns and Local Inventory Ads.
Microsoft is currently working on a method to import different Performance Max campaigns that do not make use of the Merchant Center, with a prioritization on Search campaigns.
This article will provide more details about Import Tool, how the import mapping is done, and how to install it.
Microsoft Advertising Performance Max Import Mapping
Google Ads Performance Max to Microsoft Smart Shopping Campaigns is in this way:
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- Campaign settings will be imported from Performance Max campaigns to Smart Shopping Campaigns.
- Group name for Ads Names of asset groups will be mapped to ads group names. However, images and text aren’t able to be imported.
- Product groups Listing groups created by Performance Max campaigns will be assigned to the product group of Smart Shopping Campaigns and Local Inventory Ad ads.
- Product advertisements Product ads will be generated automatically in line with the current user experience.
Microsoft isn’t a fan of Maximize Bid Strategy for conversions to be used in Shopping Campaigns.
Microsoft Advertising Performance Max Import Checklist
To ensure that you have the best experience in importing Google Ads Performance Max campaigns as Microsoft Advertising Shopping campaigns, Microsoft suggests using the following guideline:
- Ultimately the process of setting up the Merchant Center store within Microsoft.
- Create a realistic return on investment (ROAS) objective.
- Check that Universal Event Tracking (UET)and conversion tracking are correctly configured.
- If you’re targeting multiple countries, have feeds for each market targeted by the campaign (country/region for sale settings).
- Make sure that any paused campaigns were imported intentionally.
- Verify feed rejections and promptly fix formatting issues with rejecting the product or feed.
