Google confirms that its helpful content update will begin with the release date of August 25 and can take between two or three weeks to finish.
This morning, Google begins rolling out the update to its content algorithm that rewards content written by people and reduces the value of content created specifically for search engines.
On Google’s official search rankings update website, Google confirms the release of the update to its content on August 25.
In the last month, Google made it clear that the update was on the way and offered a variety of ways to determine whether your content is “people-first.”
In light of the update today I’ll try to make Google’s suggestions more effective by giving further information.
Seven things to know in order to ensure that you’re creating content for people based on the guidance offered by Google.
1. Do not go astray too far from Your Primary Theme
“Do you already have a planned potential audience for your website who would find the material useful if they could come directly to your site or business?”
This advice indicates that Google could be trying to convince users to stay in their field of specialization.
Creating content for search engines could occasionally mean publishing content outside your field.
Let’s suppose you have an ingredient website and are looking for the opportunity to make money from keywords that are highly searched for in relation to skincare.
Although the article might be informative, a user who visits the site with a desire for recipes is not likely to find it helpful.
Additionally, Google suggests asking yourself the following questions that are related to this:
- Is the content designed to draw people to search engines and not designed for humans?
- Do you write about topics just because they’re trendy but not to want to write about them for your existing readers?
- Did you decide to join some specific niche area without having any experience or experience, but solely because you thought you’d gain search engine traffic?
2. Do you demonstrate the first-hand experience?
“Does the content you post display the first-hand experience of your staff and a wealth of understanding (for example, the knowledge gained from having experienced a product, service, or visited the location)?”
This is why Google warns users that they shouldn’t write on anything they’ve not personally experienced.
Making content specifically for search engines can be as simple as writing about products and services you’ve not experienced first-hand. These articles are typically accompanied by affiliate links, which pay the author a portion of the commission.
Since the writer doesn’t have any prior experience in the field they’re writing about, their contents aren’t as informative as they could be.
If you’ve had experience with the product, service, or place you’re reviewing, make it crystal clear by providing unique photos or information.
Additionally, Google suggests asking yourself the following questions: Are you mainly just reciting what other people have to say and not providing much value?
3. Don't Combine Multiple Topics Into One Site
“Does your website have the primary objective or focus?”
By this, Google is implying that websites should be able to serve a specific particular niche.
A website shouldn’t be everything for everyone.
It’s not just unhelpful for visitors. However, it’s also confusing for search engines to comprehend the website.
Create your website around a single topic. You can create multiple websites should you wish to produce content on different areas.
Additionally, Google suggests asking yourself the following question: Are you producing many pieces of content in various areas in the hopes to see that some will be a success in the results of a search?
4. Do You Provide Enough Answers to the Searchers' Needs
“After going through your material, do you think that the reader will feel they’ve gained enough knowledge about an area to aid in achieving their goals?”
According to this guideline, Google declares that content is beneficial because it helps people learn how to do something or aids them in accomplishing the task.
Making web content used by search engines may frequently involve writing lots of words without saying anything valuable.
When you write content targeted to people looking for help, you must solve a problem or answer an issue that initially brought them to visit your site.
Additionally, Google suggests asking yourself the following questions that are related to this:
- Do your articles give readers the impression that they must seek more knowledge from other resources?
- Are you writing according to a specific word count due to having been told or read that Google has an ideal word count? (No, no, it doesn’t)
5. Don't forget the entire reader Experience
“Will the person reading your blog post feel like they’ve enjoyed their experience?”
By offering this advice, Google urges readers to think about the whole experience of reading content.
You can meet all of the criteria above but still not give satisfaction.
For instance, you might think about reading a review of a product using direct experience, but it does not include images or videos.
While users may enjoy the content in text, a visual representation of the product could complete the experience.
Meet the searcher’s wants and requirements, but don’t stop them from searching for more.
6. Do not answer a question that Doesn't Have A Confirmed Answer
“Does your content guarantee to answer a question which doesn’t have an answer, for example, stating that there’s a release date set for an item, film, or TV show even though it’s not confirmed?”
This is a warning from Google. Google warns websites to avoid making statements that aren’t substantiated.
It is important to inform readers that the subject is believed to be confirmed or unconfirmed.
Alongside adhering to the valuable content update, It is also a good idea to establish and maintain confidence with your readers.
7. Follow Google's Guidelines for Other Updates Major to Google.
“Are you heeding our guidelines on core updates and reviews of your products?”
This is a good reminder. Google reminds you that the core and product review guidelines also apply to valuable content updates.
If you follow Google’s recommendations for updates to the core and product review pages, you’re likely in the great position to gain from this helpful update to content.
