You may greatly improve your marketing performance by learning how to properly allocate your PPC money. Spending is only one aspect of strategic budgeting; another is making the most of every dollar to meet your company’s objectives. Every dollar must provide results for small to medium-sized businesses (SMBs) that invest between $2,000 and $50,000 each… Read More »
In today’s digital marketing landscape, harnessing AI is not just an option—it’s a must. Nearly 90% of marketers are set to increase their AI investment, with a strong focus on boosting their Return on Ad Spend (ROAS). If you’re not maximizing your ad budget with AI tools, your competitors might already be gaining an edge…. Read More »
Google Ads and Analytics are influenced by an ongoing issue impacting how information is accounted for. Google affirms there’s a bug influencing detailing across Ads and Analytics items. The issue is continuous, with no word on when a fix is coming. Ginny Marvin, Google’s Ads Liaison, affirmed the bug at 1:48 p.m. Eastern time on… Read More »
