Heading elements are essential components of HTML that structure a web page’s content. They range from H1 to H6, with H1 being the highest level and H6 the least. These headings communicate the hierarchy of topics and subtopics on a page, similar to a table of contents. Google’s Perspective on Headings In a recent discussion,… Read More »
This article tackles a common misconception in SEO: the fear of using branded keywords hurting your content’s ranking. We’ll explore Google’s official stance on the matter and how it aligns with best SEO practices. The Debate: Branded Keywords and Ranking A recent exchange on Twitter sparked a discussion about branded keywords in content. Content creator… Read More »
People often criticize Google’s search results, but the current situation with queries containing the acronym “SEO” is particularly puzzling and unusual. Anomalies in Search Results An anomaly is something that deviates from the norm or expected outcome. Typically, when there are issues with search engine results pages (SERPs), the anomalies can be explained. For instance,… Read More »
Introduction: Shifting Search Landscape At Google’s Marketing Live event, speakers showcased how AI Overviews will use user search queries to display interactive shopping ads, potentially pushing organic search results further down the page. This change emphasizes Google’s commitment to opening new business opportunities through advertising. Behind the SERPs: Google’s Multi-Team Contributions The Department of Justice… Read More »
Introduction: Google has introduced new documentation regarding its AI Overviews search feature, providing crucial information for SEOs and publishers. This new feature summarizes answers to search queries and directs users to webpages where they can find more detailed information. The documentation outlines how the feature works and what considerations publishers and SEOs should take into… Read More »
Introduction: Google has introduced a new feature in Analytics aimed at streamlining data comparison processes. The “saved comparisons” tool allows users to save filtered user data segments for quick and easy side-by-side analysis. Highlights Google launches saved comparisons for quickly filtering Analytics data. Save customized segment comparisons to your GA4 properties. The feature can potentially… Read More »
Introduction: Google Ads is set to implement a new feature that will automatically pause inactive keywords starting in June. This move aims to help advertisers focus on valuable keywords, decluttering their accounts from underperforming ones. Automatic Pausing of Inactive Keywords Google Ads will soon start automatically pausing inactive keywords. Advertisers will have the option to… Read More »
John Mueller of Google John Mueller agrees that using an orderly structure with heading elements is beneficial. Google’s John Mueller spoke with one of the SEO communities about heading elements.He affirmed the benefits of using hierarchical structures when using heading elements Background and Context for What Mueller Did Heading elements These are meant to identify… Read More »
Dealerships in the US can now put all of their stock on their Google My Business pages. All United States dealerships that make use of the “cars for sale” function found in Google Business Profiles will soon have access to the beta version of the local auto inventory service.Greg Gifford says that Google has now… Read More »
Do you need to be concerned about grammar and spelling regarding SEO? Does Google consider grammar and spelling mistakes in the rankings of search results? Learn more about this here. Although most professionals try to create the best quality content, they can Grammar, and spelling mistakes occur. What happens if you expose those errors? Do… Read More »
