Instagram shows ads more often in Explore, account profile feeds, and other places.In a series of updates to Instagram advertising, ads are being surfaced in more places, such as public profiles or the Explore tab.Other updates include multi-advertiser ads and augmented reality ads.Instagram offers Reels advertisers free music. Instagram Ads in Profiles & Explore Feed Instagram is currently testing ads...

According to studies, Google is slow to respond to click bots and fraudulent traffic. Traffic is what keeps pay-per-click advertising alive. Bots have been "clicking" PPC ads for almost as long as they have existed. They can also game the system. This is a secret. It's more common than most digital marketers think. Some estimates suggest that fake users account...

The metaverse offers brands a process to reach new customers and connect uniquely. Find out how you can build your brand in the metaverse.It is becoming more common to realize that brand-building in metaverses can help shift your marketing into a new field.Oder is it multiverse?There is a lot of confusion & uncertainty surrounding the metaverse, especially in the marketing...

TikTok is increasing video description length, giving creators more options to optimize their content for search. TikTok creators now have more options to optimize their content to users' search queries due to increased video descriptions. A notification was sent to users by TikTok stating that the description length is increasing from 300 to 2,200 characters.TikTok claims that it makes content...

Title tags are often cited as a heavily weighted ranking factor. These claims may be exaggerated. As strong today as in the early days, a strong association exists between page titles (and Google search rankings). SEO experts agree that page titles are crucial to search success. How could you possibly argue? The page title is the most prominent component of...

Google doesn't care if the URL contains stop wordsJohn Mueller, Google, answered a question regarding whether stop words should appear in URLs.Mueller addressed the question but also discussed the effects of URLs on words and suggested how to approach URLs that use words. Background of Search Words Stop Words are words like "a," "and," or "the."These words were not considered...

Apple is expected to unveil new advertising inventory spots before this year's end.These spots offer additional advertising opportunities right in time for the holiday season when competition is at its highest.Apple's ad inventory can only be found on the Apple Search results page or the Search tab.Apple reached out to developers first to announce the expansion in ad spots throughout...

Instagram's long-awaited "repost" feature is finally coming soon. However, not all users will be able to use it.A Meta representative confirmed to TechCrunch on September 8th that they will soon test the repost feature with a small group of people.Meta has not yet announced this soon-to-be feature today. The Reposts Tab is Being Tested How did the news get to the community?Matt...

Google has revealed an update to its algorithm across the entire site, dubbed the useful content update devaluing content created for search engines.Google announced it's going to launch the next algorithm update next week, dubbed"the beneficial Content update. It's designed to increase the quality of content written by people and reduce the value of content written solely for SEO.In contrast to...

Google confirms that its helpful content update will begin with the release date of August 25 and can take between two or three weeks to finish.This morning, Google begins rolling out the update to its content algorithm that rewards content written by people and reduces the value of content created specifically for search engines.On Google's official search rankings update website,...

Whether you have a movement, cooking, or online business website, you can add one-of-a-kind, quality pictures to help your SEO. Find eight hints to outfit the force of AI innovation. Adding interesting, quality pictures can be excellent assistance for SEO. While you're composing an article, it's elusive the right picture to show it - particularly on the off chance that...

YouTube has improved its status as a famous objective for finding and paying attention to web recordings.YouTube has added a new Podcasts "Investigate" page that makes it more straightforward to find webcasts. Albeit the expansion was not officially declared, sharp eyes saw and pointed out the new devoted web recordings segment.The new Explore page for web recordings might assist with...

It's easier for search engine bots and people who use screen readers to find your content. Here's how.This guide will explain what alternative text (or alt text) is and why it is vital to SEO. It also explains how to use it properly.This guide is practical and straightforward. It contains valuable tips and advice that you can use immediately to...

Matt Mullenweg condemns that it required a month to make two pages with the Block Editor, saying it'd require a day with Wix. Matt Mullenweg, the designer of WordPress, addressed why a redo of the WordPress landing page and download page required a long time to nearly complete when a similar venture would require one individual just hours to finish...

Online businesses often miss tremendous opportunities since they ignore keywords with low search volumes. Here are why these keywords should be targeted and how to do so.Online businesses often ignore keywords with zero search volume, as they believe no one is looking for them.Although search volume is low, online businesses with saturated markets can target these keywords to dominate the...

To find out what you can learn about spikes or drops in search rankings across different industries, we analyzed the impact of Google's May 20,22 core update.Google makes one to two algorithmic changes daily. Most of these are not obvious.Google will also announce "core updates" a few times per year.Core updates are major changes to Google's algorithm or systems that...

Gutenberg 13.8 is notable for its incremental improvements in accessibility and design options.WordPress Gutenberg 13.8 has arrived, bringing you further incremental improvements to Gutenberg's block editor.Some minor improvements include adding a WhatsApp icon in the Social Icon Block.Others are even more important, as they allow template designers to offer more design options for users.One of these new updated features is...

Google explained their documentation on the best way to control title labels displayed in the query items.Google refreshed the Search Central rules for controlling how it shows title labels in search. The update didn't change the actual direction. However, it made it significantly more precise and eliminated various ambiguities in the phrasing that made it challenging to comprehend. Google Changes...

Google Ads and Analytics are influenced by an ongoing issue impacting how information is accounted for.Google affirms there's a bug influencing detailing across Ads and Analytics items. The issue is continuous, with no word on when a fix is coming.Ginny Marvin, Google's Ads Liaison, affirmed the bug at 1:48 p.m. Eastern time on July 15.There's an ongoing issue influencing Google...

Are domains that are purchased on a regular basis an unnecessary expense, or is there an advantage to conserving 20 domains? Tony Wright tackles this week's Ask An SEO.This week's "Ask An SEO" is via Elisa who is from Hyde Park, who asks:A customer owns around 20 domains with keywords that are closely linked to his business. They're currently all...