Google has revealed an update to its algorithm across the entire site, dubbed the useful content update devaluing content created for search engines.
Google announced it’s going to launch the next algorithm update next week, dubbed”the beneficial Content update. It’s designed to increase the quality of content written by people and reduce the value of content written solely for SEO.
In contrast to the recent review update that targets particular types of pages, this helpful update to content is all-encompassing. This means that it could affect every page.
The valuable content update includes Google’s new signals to rank web pages.
While Google provides an update on the algorithm’s changes, a week isn’t an excessive time to get ready. One could say that every website is written to be readable by humans at the beginning.
This page contains all the details available at the moment.
Google Helpful Content Update
Google posted this announcement via Twitter this morning:
“Next week, we’ll start”a “helpful updates to content” to ensure that people receive more unique, useful content written by people for people, and not content that is designed for traffic search engines.”
The tweet provides an article on the blog with additional information, including details of how websites can succeed following the content update
What is the Helpful Content Update do?
The update introduced a new ranking indicator that could adversely affect websites that post large amounts of content that have very little value, have no added value, or don’t provide value for users.
“Any content, not just content that is unhelpful websites that are found to contain a significant amount of content that is not helpful overall will not perform well in Search when there’s additional content elsewhere on the internet that is more suitable to show. Therefore, eliminating irrelevant content can help improve the rank of additional content.”
What Should I Do If a helpful Content Update Is Impacting Myself?
If the helpful update to your content is a problem for your site, Google advises removing unhelpful web pages.
Sites that are affected by the update might experience effects that last for some time, Google says. The blog post by Google continues:
“Our classification system is running continuously for this update and allows it to keep track of new and existing sites. If it finds that the non-helpful content is not returning over time, the classification will be removed.”
Other Information About Google's Content Update
Here are some notes on the helpful content update:
- It isn’t a manual process. The process is automated by an algorithm that learns from machines.
- People-first content may still be ranked even if it’s posted on websites with a lot of content that isn’t helpful.
- It is a weighted signal. This means some sites are hit more than others.
- Only English searches will be affected initially.
